Digital Marketing Online Course

What is digital marketing?

Digital marketing is a marketing strategy which promotes several brands to customers via digital communications. Korsuliv offers a wide variety of digital marketing courses online and training programs to get your job easily.

Description

Korsuliv helps to sharpen your marketing strategies and plans using a high course standard and with trained academic faculty. We give you a clear idea and tricks to handle social media as your marketing platform.

Skills Earned

Google Analytics
PPC advertising
Inbound marketing
Targeted promotions with Microsoft Advertising
SEO techniques for visibility
Social media marketing proficiency
Email marketing strategies
Compelling digital content creation

Learn with us

Take a digital marketing course in Korsuliv and unleash the possibilities of digital marketing. We made a platform to chat with your peers and the whole batch. You can even communicate with our alumni. Collaborate on projects and learn skills with us and make new friends.

1. Understanding Business Problems

1.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

Marketing
Retail

2. Marketing Principles

2.1 segmentation, Targeting, and Positioning

Understanding Consumer Behavior
Influences on Consumer Behavior
Product Mix Decision
Branding Decisions

3. Marketing Mix Decisions

3.1 Designing Service Offering

Understanding Pricing Strategies
Channel Design Decisions
Channel Management Decisions
Developing Advertising Campaigns
Developing Sales Promotions
Sponsorship Campaigns
Managing Public Relations

4. Branding Marketing and PR Communications

Brand Positioning
Engagement Strategy
PR Activities

5. Marketing Analytics

Data Science in Marketing
Statistics for Data Science
Introduction to Supervised and Unsupervised Learning
Linear and Logistic Regression
Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

6. Social Media Optimization (SMO)

What is Social Media Optimization?
Why Social Media Marketing?
Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Content or products can be promoted on these sites
Managing and Driving Engagement
Guidelines and Best Practices
Social Media Platforms – Case studies

7. Video Marketing

Why Video Marketing?
How Do I Get My Videos to the Top of YouTube?
Different Video Platforms – YouTube, etc.
Video Marketing for B2C Businesses
Video Marketing for B2B Businesses
Live Streaming and Video Uploads
Generating Leads from Videos
Optimizing Videos for Ranking

8. Paid Marketing

8.1 Google Ads

An Overview of Paid Marketing Platforms (Including Google Ads, Facebook Ads, and Instagram Ads)
Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
Google Display Campaigns
Conversion Tracking
Remarketing
Mobile Ad Campaigns
A/B Testing
Scheduling Ads
Media Planning
Reporting and Management
Google Ads Account Audit
What is Programmatic Buying?
Programmatic vs Traditional Media Buying
Targeting Strategies in Programmatic Buying

8.2 Facebook and Instagram Ads

Understanding Facebook Marketing
Facebook Ads Manager
Business Manager
Facebook Ad Campaign Types and Objectives
Audience Targeting
Ad Formats
Budgeting and Scheduling
How to Implement Facebook Pixel on a Website?
Reach and Frequency of Buying

8.3 LinkedIn Ads

Introduction to LinkedIn Advertising
Different Types of Campaigns
How to Find the Right Audience?
Account-based Marketing

9. Email Marketing

What is Email Marketing?
Its Objectives
Tips and Tricks
Domain Reputation and SPF
Different Email Providers – Mailchimp, etc.
HTML and In-App Editors for Creating Ad Campaigns
A/B Testing
Source Tracking, List Management, etc.

10. Landing Pages

Technical Understanding of Pages
Conversion Optimizations
Understanding User Behavior and Responding Appropriately
Lead Capturing on Pages
A/B Testing of Pages

11. Affiliate Marketing

What is Affiliate Marketing?
Its Benefits
Different Platforms
Affiliate Tracking on a Website
How to Handle Affiliates?
Handling Fraudulent Transactions
Tips and Tricks

12. Content Marketing and Influencer Marketing

What is Content Marketing?
Its Objectives
Different Types of Content Marketing
Writing Blogs and Content and Promoting It on Different Platforms
Creating Engaging Videos and Promoting Them
What is Influencer Marketing?
How to Get in Touch with Influencers and Get Them Involved?

13. Digital Marketing Analytics, Strategy and ROI Measurement

Analyzing Google Analytics and Site Traffic Matrixes
Understanding Visitor Behavior using Multiple Metrics
Slicing and Dicing Data
Understanding Growth Patterns
How to Use Traffic Pattern Data in Your Marketing Strategy?
Channel Performance, Setting Goals and Creating Reports and Dashboards
Measuring ROI as an Integrated Approach and Strategy Creation

Certification & Course time

Upon completing courses and projects you will receive the advanced digital marketing certification. Qualification of these digital marketing courses would help you to clear various certification exams.

Google Analytics Individual Qualification (IQ) Certification

Google AdWords Certification
HubSpot Certification Exam
Microsoft Certification Exam

A digital marketing expert in India can expect to earn a median yearly income of 546,000. This is equivalent to $86,766 in the US and A$82,500 in Australia. In Canada, the average annual salary of a digital marketing specialist is CA $56,275.

The demand for digital marketing certification courses is increasing day by day. Hence, qualifying for this course from a reputed institute like korsuliv holds great value.

Faculty-led online training programs or self-paced training projects
Trainers at korsuliv have more than twelve years of experience.
Subject matter experts in our institute will train you in different platforms applicable to digital marketing.

Korsuliv certified course can be completed by following real-time projects, discussions, quizzes, and scoring sixty per cent marks in qualifying exams. Our certificate is very well recognized in korsuliv-affiliated organizations including over 80 top MNCs from around the world and other 500 companies.

Rajesh

"Korusliv's digital marketing course exceeded my expectations. The instructors were highly knowledgeable, and the practical projects helped me apply my skills effectively. Thanks to Korusliv, I was able to kick-start my career in digital marketing."

Priya

"I highly recommend Korusliv's digital marketing course to fellow students. The course content was tailored to suit the market, and the insights shared by the instructors were invaluable. It gave me the confidence to pursue a successful career in digital marketing."

Sarah P

"The digital marketing course I took at Korusliv was a turning point in my work. The instructors were great, and the hands-on projects helped me learn things that I could use in the real world. Thanks to Korusliv, I got the digital marketing job of my dreams."

Request for Demo

Live Sessions

180 Hrs
Real Time Projects

8
Mock Interviews

5
Live Project Experience

2
Guaranteed Interview Calls

10

Demo Class
23 Nov 2024	08:00 AM TO 11:00 AM IST
24 Nov 2024	08:00 AM TO 11:00 AM IST